Recently, I & my 9-yr old daughter were watching the movie “Sookshmadarshini”, starring Nazriya.
A character mentioned Alzheimer’s.
She paused. Thought for a second. Then reached for her phone.
I assumed she’d Google it.
But no.
She opened ChatGPT.
That moment hit me hard.
I grew up in a world where “Just Google it” was the norm. But for her? Google wasn’t the default.
She didn’t want links—she wanted answers.
👉 No sifting through ten blue links.
👉 No ads disguised as content.
👉 No SEO-optimized fluff.
Just direct, distilled knowledge.
This is the future of search.
Google still dominates. But behavior is shifting. People don’t just want information—they want insights.
So if you’re still writing SEO content like it’s 2015, here’s a wake-up call:
🚫 AI will eat generic ToFu content alive.
✅ Deep expertise, real-world experience, and unique perspectives will win.
Search isn’t dying. It’s evolving.
Are you?
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